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verb

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delude - To mislead someone into believing something that is not true

The cult's leader deluded his followers into believing he knew the path to Heaven, but it was really the path to Hell.

noun

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façade - A deceptive outward appearance.

Bill realized too late that behind the salesman's facade of integrity was a crook that wanted to steal his money.

adjective

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tricky - Difficult to deal with or do, often requiring skill or caution, sometimes being deceptive or misleading, making it appear different from what it really is.

The magician used a tricky move to distract the audience

noun

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guise - A deceptive appearance that is intended to deceive

Using the guise of helping older women, the thief was initially friendly and then robbed them.

noun

See verb

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scheme - A large-scale systematic plan or arrangement for attaining some particular object or putting a particular idea into effect, often through deceptive means

It's better to be honest and work hard, and not spend too much time devising or falling for schemes that are tempting shortcuts to making money.

noun

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rogue - Behaving in a way that causes damage.

Martha's friends tried to warn her that under Charlie's charming exterior was a rogue that would eventually hurt her.

adjective

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indefensible - Unable to be defended, justified, accepted, or excused.

When he said that he robbed the store by mistake, the judge felt that statement was indefensible, and pronounced him guilty.

adjective

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deceptive - Causing someone to believe something untrue.

Be careful — that offer sounds good but it's may be deceptive, not revealing the negative aspects of the product.

noun

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gimmick - A trick or device intended to attract attention, publicity, or business

Sales promotions like "buy one, get one free" are a common marketing gimmick.

noun

See verb

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bluff - An attempt to deceive someone into believing that one can or will do something

Harry fired so many shots that the criminal thought he ran out of bullets, but he couldn't risk calling Harry's bluff.

verb

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foist - To Impose an unwelcome situation on someone.

Barry didn't really want Steve to stay over, but Steve claimed he had no other place to stay, so Steve managed to foist himself on Barry because of Barry's natural good nature.

noun

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cunning - Skill in achieving one's ends by deceit

Through sheer cunning, Michael Corleone was able to become the most powerful mafia leader in the country.