beckon - To literally or figuratively gesture with the hand or head to encourage someone to come nearer or to follow

Desire can take many forms – such as for food or physical entanglement – but when attractions beckon, it is important to move carefully and cautiously, using your head.
snob - A person with an exaggerated respect for high social position or wealth who seeks to associate with social superiors and dislikes people or activities regarded as lower-class

Victor used to be friends with Pete, but once Victor suddenly became rich, he acted like a snob and refused to associate with Pete.