disingenuous -
Giving a false appearance of being truthful or genuine.
It was disingenuous of him to act surprised when he clearly knew what was going on
verb
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fib -
Tell an unimportant lie
Pinocchio's nose would always indicate when he was fibbing.
verb
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downplay -
To make something seem less important than it really is.
The government downplayed the water crisis, but when the water levels fell too much, they told people to try to use less water.
adjective
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tricky -
Difficult to deal with or do, often requiring skill or caution, sometimes being deceptive or misleading, making it appear different from what it really is.
The magician used a tricky move to distract the audience
adjective
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devious -
Showing a skillful use of dishonest tactics to achieve goals.
It took a while for the District Attorney to realize that the politician was using devious methods to hide the fact that he was taking bribes.
adjective
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deceptive -
Causing someone to believe something untrue.
Be careful — that offer sounds good but it's may be deceptive, not revealing the negative aspects of the product.
verb
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exploit -
To take unfair advantage of
At the start of the industrial revolution, factory owners would exploit the workers by giving them low wages and making them work long hours.
adjective
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phony -
Not genuine; fraudulent
To someone with an untrained eye, it can be hard to tell a phony handbag from a real one.
noun
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hypocrite -
Someone who acts in a way that contradicts what they say they believe in
Barry claimed that he believed in honesty, but the way he usually lied when it was convenient showed that he was just a hypocrite
noun
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smokescreen -
A distraction or false front used to mislead or deceive others.
The flashy website and ad campaign turned out to be a smokescreen so people would be distracted from paying attention to the company's declining sales.
noun
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mischief -
Behavior that causes minor damage or annoyance, especially by children or animals.
Their son had a sparkle of mischief in his eyes when he ran to hide behind the curtains.
noun
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hype -
Extravagant or intensive publicity or promotion, that often turns out to be false
Todd spread the hype that his party was going to be the event of the year, but only a few people showed up.
