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adjective

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tricky - Difficult to deal with or do, often requiring skill or caution, sometimes being deceptive or misleading, making it appear different from what it really is.

The magician used a tricky move to distract the audience

verb

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conceal - To keep something secret, and prevent it from being known or noticed.

The detective concealed his gun in his briefcase when he walked into the building.

noun

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deception - The act of hiding the truth, especially to get an advantage

One of the most dangerous deceptions on the web is where adults chat and pretend to be friends with boys and girls.

noun

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sham - A thing that is not what it is purported to be

To the naked eye, a counterfeit handbag looks like the real thing, instead of a poorly made sham that it really is.

noun

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charlatan - A person who falsely pretends to know or be something in order to deceive people

The man selling snake oil claimed it would cure all diseases, but Harvey knew the man was just a charlatan.

verb

See noun

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bluff - Try to deceive someone as to one's abilities or intentions

Tim had a bad poker hand but decided to bluff and bet all of his chips at once.

adjective

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flagrant - The way an action or situation is negative in an open and obvious way

The politician came right out and asked for a bribe in a flagrant violation of the law.

adjective

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contrived - Artificial and difficult to believe.

Fred was still considered a prime suspect, because his story about what he did the night of the crime sounded contrived to the detective who interviewed him.

noun

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rascal - A mischievous or cheeky person, especially a child or man (typically used in an affectionate way)

Dennis the Menace was a famous rascal, using his childlike innocence to distract from his mischief.

noun

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hype - Extravagant or intensive publicity or promotion, that often turns out to be false

Todd spread the hype that his party was going to be the event of the year, but only a few people showed up.

adjective

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deceitful - Intentionally misleading or dishonest.

She realized too late that his charm was just a deceitful cover.

noun

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ruse - A ploy or stratagem used to manipulate a situation in one's favor, often by hiding one's true intentions or motives.

His apparent offer to help was just a ruse to get access to her personal information.