Noun

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Other / Light

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Flame - A hot, glowing body of ignited gas produced by something on fire; or a strong feeling, especially of passion, anger, or love.

The candle’s flame flickered gently in the dark room.

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Bad / Dishonest

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imposter - A person who pretends to be someone else in order to deceive others, especially for fraudulent gain

The man on the phone who was asking for money sounded like Emily's friend, but she thought he was probably an imposter.

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Bad / Dishonest

noun

gimmick - A trick or device intended to attract attention, publicity, or business

Sales promotions like "buy one, get one free" are a common marketing gimmick.

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Bad / Dangerous

noun

peril - Serious and immediate danger

Roger was aware of the peril of shark-infested waters, but he truly realized it when it was too late.

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Bad / Disgusting

noun

slut - A woman who has many casual sexual partners

For many people, Kim Kardashian is viewed simply as a slut who is known for her sexual exploits rather than possessing any talent.

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Good / Love

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Darling - A term of endearment used to express affection.

Grandma always calls me her darling when I visit.

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Good / Exciting

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climax - The most intense, exciting, or important moment in a story, event, or situation.

The climax of the novel left readers on the edge of their seats.

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Bad / Weak

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Addict - A person who is physically or mentally dependent on a substance, especially drugs or alcohol.

The addict struggled for years to overcome his dependence on heroin.

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Other / Sound

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drawl - A slow, lazy way of speaking or an accent with unusually prolonged vowel sounds

Aside from his talent and good looks, Matthew McConaughey is known for his southern drawl when he speaks.

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Bad / Small

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niche - A small part of a larger whole that is particularly appropriate for the situation

Sam couldn't master all of physics, but he knew enough about his particular niche that made him respected among his colleagues in that area.

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Good / Friendly

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Allegiance - Loyalty or commitment to a person, group, country, or cause.

Many people show their allegiance by standing for the national anthem.

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Good / Pleasure

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aroma - A definitive fragrance that is pleasant.

Sarah inhaled the delicious aroma of the fresh coffee, savoring its promise of warmth and flavor. The smell evoked special memories of home.