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noun

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gimmick - A trick or device intended to attract attention, publicity, or business

Sales promotions like "buy one, get one free" are a common marketing gimmick.

verb

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connive - To secretly allow (something considered immoral, illegal, wrong, or harmful) to occur

Stewie would connive ways in which to gain power, though he usually failed.

adjective

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sly - Having or showing a cunning and deceitful nature

Walt was sly in the way that he would promise everything to everyone, without intending to fulfill his promises.

noun

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nepotism - When those with power or influence favor relatives, friends, or associates, such as by giving them jobs or ruling in their favor.

The public was disappointed by the nepotism of the newly elected mayor, when they saw that his whole government was filled with incompetent friends and relatives.

noun

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hypocrisy - Behavior that is the opposite of how one actually is, being fake by pretending to be one thing, and acting in the opposite way.

The politician was guilty of hypocrisy because he promised reforms, but his real goal was to enrich himself and his friends.

noun

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imposter - A person who pretends to be someone else in order to deceive others, especially for fraudulent gain

The man on the phone who was asking for money sounded like Emily's friend, but she thought he was probably an imposter.

verb

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deceive - To mislead or trick someone, especially for personal gain.

Don’t try to deceive me — I know what really happened.

noun

See verb

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fink - An unpleasant or contemptible person

Randall was the fink of the office who everyone tried to avoid.

adjective

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disingenuous - Giving a false appearance of being truthful or genuine.

It was disingenuous of him to act surprised when he clearly knew what was going on

verb

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hoodwink - To deceive or trick someone.

The con man surveyed the crowd in order to find someone to hoodwink.

verb

See noun

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fib - Tell an unimportant lie

Pinocchio's nose would always indicate when he was fibbing.

noun

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hypocrite - Someone who acts in a way that contradicts what they say they believe in

Barry claimed that he believed in honesty, but the way he usually lied when it was convenient showed that he was just a hypocrite