deception -
The act of hiding the truth, especially to get an advantage
One of the most dangerous deceptions on the web is where adults chat and pretend to be friends with boys and girls.
noun
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Dishonest
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smokescreen -
A distraction or false front used to mislead or deceive others.
The flashy website and ad campaign turned out to be a smokescreen so people would be distracted from paying attention to the company's declining sales.
adjective
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disingenuous -
Giving a false appearance of being truthful or genuine.
It was disingenuous of him to act surprised when he clearly knew what was going on
noun
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Dishonest
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charlatan -
A person who falsely pretends to know or be something in order to deceive people
The man selling snake oil claimed it would cure all diseases, but Harvey knew the man was just a charlatan.
noun
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freeloader -
A person who takes advantage of others' generosity or resources without giving anything in return.
The party was full of freeloaders, people who just showed up for the free food and drinks.
noun
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façade -
A deceptive outward appearance.
Bill realized too late that behind the salesman's facade of integrity was a crook that wanted to steal his money.
noun
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quackery -
Deceptive or dishonest practices, particularly in fields such as health, medicine, or business, that are designed to exploit others.
The doctor was exposed for his quackery, selling false cures that he claimed could heal any disease.
noun
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cover-up -
The act of concealing the truth or facts, especially by a person in authority.
The media discovered a major cover-up involving illegal funds.
adjective
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deceptive -
Causing someone to believe something untrue.
Be careful — that offer sounds good but it's may be deceptive, not revealing the negative aspects of the product.
verb
See noun
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Dishonest
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scheme -
Make plans, especially in a devious way or with intent to do something illegal or wrong
The family butler was always polite, but in his mind he was always scheming how to steal the family's jewels.
