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verb

See noun

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bluff - Try to deceive someone as to one's abilities or intentions

Tim had a bad poker hand but decided to bluff and bet all of his chips at once.

noun

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sham - A thing that is not what it is purported to be

To the naked eye, a counterfeit handbag looks like the real thing, instead of a poorly made sham that it really is.

noun

See verb

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scheme - A large-scale systematic plan or arrangement for attaining some particular object or putting a particular idea into effect, often through deceptive means

It's better to be honest and work hard, and not spend too much time devising or falling for schemes that are tempting shortcuts to making money.

noun

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smokescreen - A distraction or false front used to mislead or deceive others.

The flashy website and ad campaign turned out to be a smokescreen so people would be distracted from paying attention to the company's declining sales.

adjective

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duplicitous - Deliberately misleading or two-faced in behavior or speech.

The spy led a duplicitous life, pretending to serve one country while working for another.

verb

See noun

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fink - Inform on to the authorities

Mary finked on her brother when their parents asked which one of them took a cookie out of the jar.

adjective

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disingenuous - Giving a false appearance of being truthful or genuine.

It was disingenuous of him to act surprised when he clearly knew what was going on

noun

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cunning - Skill in achieving one's ends by deceit

Through sheer cunning, Michael Corleone was able to become the most powerful mafia leader in the country.

verb

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snatch - To quickly seize something in a rude or eager way

Lenny wanted to play with his brother's toy, so he tried to snatch it away from him.

noun

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gimmick - A trick or device intended to attract attention, publicity, or business

Sales promotions like "buy one, get one free" are a common marketing gimmick.

adjective

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sneaky - Doing things in a secretive or sly way, often to avoid being noticed or caught.

Before breakfast, Billy was sneaky and ate some cookies when his mother wasn't looking.

verb

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foist - To Impose an unwelcome situation on someone.

Barry didn't really want Steve to stay over, but Steve claimed he had no other place to stay, so Steve managed to foist himself on Barry because of Barry's natural good nature.