sneaky -
Doing things in a secretive or sly way, often to avoid being noticed or caught.
Before breakfast, Billy was sneaky and ate some cookies when his mother wasn't looking.
noun
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gimmick -
A trick or device intended to attract attention, publicity, or business
Sales promotions like "buy one, get one free" are a common marketing gimmick.
noun
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smokescreen -
A distraction or false front used to mislead or deceive others.
The flashy website and ad campaign turned out to be a smokescreen so people would be distracted from paying attention to the company's declining sales.
verb
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deceive -
To mislead or trick someone, especially for personal gain.
Don’t try to deceive me — I know what really happened.
verb
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exploit -
To make full use of a resource or situation to one's advantage.
The company was accused of exploiting workers by paying them very low wages.
verb
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shortchange -
To intentionally or unintentionally deprive someone of what they deserve or expect.
The store shortchanged me when it gave me a coat that was not nearly as nice as the damaged one I had returned.
nounverb noun
See verb
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fib -
A lie, typically an unimportant one
Jon told a little fib to his teacher about why he couldn't finish his homework and hoped she would believe him.
verb
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shortchanged -
To treat someone unfairly, by giving them less than they deserve
Bill felt he had been shortchanged by life, because he was born poor, and was orphaned at the age of 2.
noun
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charade -
An act or event that is clearly false
Bill told Samantha that he wanted to get married, but she suspected that he didn't mean it, and that the dating was just a charade.
adjective
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evasive -
To avoid giving clear direct answers to questions.
Bart was gradually becoming more of a compulsive gambler, and he was evasive when his wife asked him why he often came home late from work.
nounverb verb
See noun
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fib -
Tell an unimportant lie
Pinocchio's nose would always indicate when he was fibbing.
nounverb verb
See noun
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plunder -
Steal goods from (a place or person), typically using force and in a time of war or civil disorder
Seeing his chance, the pirate plundered as many gold coins as he could find on the wrecked ship.
